Meet the JPMorganChase leader helping Iowans grow their financial futures

JPMorganChase is growing across Iowa from eight branches to more than 30 by 2030—creating over 150 new jobs and expanding access to banking services from Des Moines to Sioux City to Ames. Today, we serve nearly 25,000 Iowa-based businesses and over 415,000 residents statewide.

This investment in Iowa isn’t just about opening more doors; it’s about connecting Iowans to the tools, guidance, and support they need to plan for their financial futures.

At the heart of this work is Marcia (pronounced Mar-SEE-ah) Treichel, Market Director for JPMorganChase, and former Community Manager in Iowa. Marcia is dedicated to helping neighbors, families, local leaders, and businesses strengthen their financial health – no matter where they’re starting from. As a Community Manager, she hosted free workshops on topics like budgeting, credit, and savings, and helped connect Iowans to the right financial resources for their unique needs.

Marcia has called Iowa home for 13 years. She is a longtime banking leader, a pastor’s daughter, a mom, and a dedicated volunteer. Here, she shares her perspective on financial education, moments of impact, and why showing up for her community is the most rewarding part of her job.

You've worked in banking for 25 years. How did you end up in this role?

When I was 18, I walked into a bank in Milwaukee and asked for a job as a part-time teller. My path to Des Moines wasn't direct. My husband and I lived in Miami, Minnesota, all over. But when it came time to raise our kids, we knew we wanted to come back to the Midwest. People here take care of each other. We call it "Iowa Nice," and it's more than just a saying—it’s our way of life.

That spirit of service runs deep in my family. My father is a pastor, and I grew up understanding that helping others is essential, not an afterthought. While raising my two kids, I worked as a branch manager, served on nonprofit boards, and helped organize community events. But I always felt like I could do more.

When JPMorganChase created the Community Manager role and brought it to Iowa, I knew this was my calling. I'm here to listen, teach, and meet people where they are to give them the tools to build the life they want.

Why does financial education matter so much to you?

Here's what most people don't talk about: money is personal, and it can be scary.

I've worked in banking for 25 years and I'm still finding ways to improve my own finances. I've made mistakes, and I've had to learn the hard way. That's why I make my workshops relatable—we start from real life, not perfection.

In about 45 minutes, we cover topics that can move the needle: what credit is and how to improve your score; how to build a budget that actually fits your life; red flags to watch out for to protect yourself from fraud and scams. We ask honest questions, like whether you need that $5 coffee every day, and we look at what spending habits add up to over time so people can budget intentionally.

I work with people of all ages and different walks of life: students learning about money for the first time, families trying to save for their first home, immigrants navigating a new-to-them financial system, seniors protecting themselves from scams. I also meet with local organizations to understand the needs of the communities they serve. Every workshop is different, because every person's situation is different.

Can you share a moment that has stayed with you?

I'll never forget one person I met through a workshop for working families. They'd been struggling with credit problems, repeated apartment rejections, and they couldn’t get approved for a bank account. They started attending my workshops, put in the work, and used the tools we talked about. Six months later, I ran into them in the community, and they rushed over to tell me that they'd improved their credit, got approved for an apartment, and even opened an account with Chase. I still get emotional thinking about it.

There's this Drew Dudley TED talk about "lollipop moments"—how you never know the impact you're having on someone. You're planting seeds, and sometimes you don't get to see the plant grow. But when you do, when someone tells you, "This changed my life"—that's everything.

How do you show up for Iowans?

Us Iowans are proud of our communities. Small businesses thrive here, and family farms are our backbone. And we strive to be a good neighbor. We're made up of people like me, who call Iowa home and are deeply rooted in the community. I'm at community festivals on weekends, volunteer with Meals from the Heartland, work with organizations like Junior Achievement and the United Way - because being a good neighbor requires showing up.

I serve on the board of the West Des Moines Chamber and I partner with seven different Chase branches across the metro area because I want to show up for people in ways that matter. My days don't look like nine-to-five anymore. I might start with coffee with a nonprofit leader, spend my afternoon preparing for a Saturday workshop, then host an evening workshop so families can attend after work.

Iowa is our home—and we want the very best for our people. To me, this is so much more than a job; this is a calling to help my neighbors and our community reach their dreams. My goal is for every person to walk out of my workshop with a plan, with confidence, and with hope. One person at a time, one workshop at a time, we're helping people get where they want to go.

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