Press Releases

March 27, 2024, New York, NY – J.P. Morgan Wealth Management’s Wealth Plan has helped customers create more than 1 million personalized plans. The tool reached this milestone just over a year since its launch.

Available for free in the Chase Mobile app and on, Wealth Plan is a digital money coach that gives customers a full picture of their finances and helps them plan, save and invest, all in one place. Users can also schedule to speak to an advisor right from the tool.

“Planning helps people think about what they truly want in life. It’s not enough to say you want to retire. Yes, but when? Where? These are key and hard questions that we all need to think about,” said Kristin Lemkau, CEO of J.P. Morgan Wealth Management. “We wanted to help with that process and create a tool to make goals feel more real and achievable. This milestone shows that we did.” 

With Wealth Plan, users can set and track short-term goals, like a vacation, and long-term goals, such as buying a home or retirement, in real time and get personalized step-by-step guidance and insights. A goal simulator shows customers how different decisions made today can impact their financial future.

Over 10 million customers are using Wealth Plan to update plans, get assistance to stay on track and get closer to their dreams. The data accounts for activity in the last 90 days. The most common goals Wealth Plan users are working towards are Retirement and Travel, in that order.

“We know that those who have a plan are much more successful at achieving their goals. So we created a powerful but easy-to-use planning tool to help our clients achieve their dreams,” said Sam Palmer, whose team created Wealth Plan and who was recently appointed General Manager of Chase Sapphire. “Wealth Plan is innovative because it puts planning directly in customers’ hands, wherever and whenever it’s most convenient for them.”

In the past year, Wealth Plan has won five awards, including Best Digital Initiative and Best Use of Technology in Wealth Management in the 2023 Banking Tech USA Awards, Smart Money Awards winner by Real Simple, and Best New Tool among online brokers by

Wealth Plan has also accelerated the adoption of planning as a first step for investors. Customers have created more than double the number of total plans than in the whole history of J.P. Morgan U.S. wealth management before Wealth Plan.

All J.P. Morgan Personal Advisors clients go through a thorough planning process using Wealth Plan before they can invest. Personal Advisors is J.P. Morgan’s remote advice platform and connects clients with advisors virtually via phone or video. This channel was recently named Best Wealth Management Platform at the 2024 FinTech Breakthrough Awards. With more than 4,000 nominations globally, this award recognizes new products that are making an impact in financial services and technology.

In addition to working remotely with advisors, J.P. Morgan Wealth Management clients can get financial advice in one of 4,700 Chase branches or in many of the J.P. Morgan offices across the U.S. J.P. Morgan Wealth Management also offers a free online trading platform, and J.D. Power recently named J.P. Morgan Wealth Management the #1 Digital Experience for Wealth Management Self-Directed Investor Satisfaction.

The Wealth Plan team, now under Ranjit Samra, who was leading the engineering and build-out of Wealth Plan, continues to make improvements in the tool. “There’s a lot more coming this year in terms of the content in support of the various goals, design, and integrated client experience for Wealth Plan. Stay tuned,” said Samra.

For more information about Wealth Plan visit

About J.P. Morgan Wealth Management

J.P. Morgan Wealth Management is the U.S. wealth management business of JPMorgan Chase & Co., a leading global financial services firm with assets of $3.9 trillion and operations worldwide. J.P. Morgan Wealth Management has ~5,400 advisors and $900+ billion of assets under supervision. Clients can choose how and where they want to invest. They can do it digitally, remotely, or in person by meeting with an advisor in one of our more than 4,700 Chase branches throughout the U.S., or in one of our offices. For more information, go to  and follow  J.P. Morgan Wealth Management  on LinkedIn.

IMPORTANT: The projections or other information generated by Wealth Plan regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results may vary with each use and over time.

J.P. Morgan Personal Advisors was a 2024 FinTech Breakthrough Award winner and J.P. Morgan Wealth Plan was a 2023 FinTech Breakthrough Award winner. FinTech Breakthrough Award winners (Published 14 March 2024, study conducted October 1, 2023 – January 12, 2024); (Published 23 March 2023, study conducted October 1, 2022 – January 11, 2023) are selected based on an in-depth research methodology and proprietary scoring system that includes six objective criteria, including product functionality, ease-of-use, technological innovation and impact. Fee paid to publisher for licensing use of materials after ranking announced. For more information, visit Annual Awards winners (Published 23 January 2024) are selected by’s editorial team, who evaluated the nominations based on measurable, data-driven criteria. Companies do not pay a fee to be considered for the awards. Study conducted between [September 2023 - November 2023]. For more information, visit:

Real Simple’s Smart Money Awards winners (Published 14 August 2023) are selected by an independent panel of judges who evaluated the nominations based on innovation and relevance to Real Simple readers. Fee paid to publisher for licensing use of materials after awards announced. Study conducted between March 2023-June 2023. For more information, visit:

Banking Tech USA Awards winners (Published 1 June 2023) are selected by a panel of judges who evaluated the nominations based on criteria including their results and impact. Nomination fee paid to organizer at time of submission. Study conducted between March 23, 2023–April 24, 2023. For more information, visit:

J.P. Morgan Wealth Management received the highest score in the J.D. Power 2022 and 2023 (among self-directed investors) U.S. Wealth Management Digital Experience Studies, which measures customers’ overall satisfaction with wealth management websites and mobile apps. Visit for more details.





J.P. Morgan Wealth Management is a business of JPMorgan Chase & Co., which offers investment products and services through J.P. Morgan Securities LLC (JPMS), a registered broker-dealer and investment adviser, member FINRA and SIPC. Certain advisory products may be offered through J.P. Morgan Private Wealth Advisors LLC (JPMPWA), a registered investment adviser. Trust and Fiduciary services including custody are offered through JPMorgan Chase Bank, N.A (JPMCB) and affiliated trust companies. Insurance products are made available through Chase Insurance Agency, Inc. (CIA), a licensed insurance agency, doing business as Chase Insurance Agency Services, Inc. in Florida. JPMS, CIA, JPMPWA and JPMCB are affiliated companies under the common control of JPMorgan Chase & Co.

© 2024 JPMorgan Chase & Co.

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