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Making Communities Financially Healthier

Black, Hispanic and Latino families have less than 50 cents in assets for every dollar held by white families. They also have the biggest gap in access to banking and resources to help them manage their financial needs. We are providing accessible banking, financial health education, resources and tools that help people become financially resilient and ultimately, build wealth.

Our Commitment

We’re committed to helping one million people open low-cost checking and savings accounts through expanded awareness of our Secure Banking. To achieve this, we are opening 100 new branches and opening 16 Community Center Branches in underserved communities across the country, which offer additional resources for communities that have lacked access to traditional banking. We’re also hiring more than 150 Community Managers, people who are dedicated to building and nurturing relations with the community to offer guidance, expertise and provide accessible tools, resources and information.


Increasing awareness, trust and access to traditional banking

We’re amplifying awareness of Chase Secure Banking, a low-cost, no overdraft checking account available for those new to banking or who have had trouble getting or keeping a bank account in the past.

We are building branches across the country, including 30% in low-to-moderate income communities, and delivering free financial health information in-person and online.


Hiring 150 community managers and opening new branches

We’re hiring 150 community managers by 2022 to foster community engagement in low-to-moderate income neighborhoods and majority-Black, -Hispanic and -Latino and other diverse communities—and opening 16 new Community Center branches in underserved neighborhoods.

We are building branches in cities across the country, including 30% in low-to-moderate income communities, and delivering free financial health information in-person and online. 


Hosting seminars in majority-Black, -Hispanic and -Latino communities

We’re holding educational community seminars on financial investments online and in branches across the country—and providing financial incentives for the adoption of self-directed, digital investing habits to help grow Black, Hispanic and Latino wealth.

We are building branches in cities across the country and delivering free financial health information in-person and online. 


Supporting wealth building and savings

We’re supporting a federal wealth and savings agenda to pilot portable benefits, incentivizing savings policies to help families build emergency savings, and seeding baby bonds to build wealth.


Supporting Black and Latino-led Financial Institutions 

We’re investing more than $100 million in the form of capital and deposits in Black, Hispanic and Latino-owned Minority Depository Institutions (MDIs) and Community Development Financial Institutions (CDFIs). This includes a total of 14 diverse-led financial institutions, impacting more than 87 communities across 18 states and the District of Columbia- and we will continue to mentor and advise select MDIs and CDFIs to help them achieve future success.

Jennifer Roberts, CEO, Chase Consumer Banking
Access to banking services, including branches, products, and people, is critical to improving the financial health of Black, Hispanic and Latino households and their communities. This includes safe and affordable bank accounts, an increased branch presence in underserved neighborhoods, and tailored financial guidance to help customers reach their unique goals. Through our new Community Center branches and Community Managers on the ground, we hope to build stronger relationships with our communities and help customers establish a better financial future.

Jennifer Roberts, CEO, Chase Consumer Banking

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