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March 24, 2016 (New York, NY) – With the rise of digital and technology and the ‘always-on’ mentality, homebuying trends are shifting, according to a Chase national survey, “Insights from the Mind of the Modern Homebuyer”. Survey results show that 3 in 4 homebuyers don’t plan to stay in their homes long-term, suggesting that today’s consumer is always searching for the next best thing. Digital is also changing the way Americans search for homes with more people taking a do-it-yourself approach.

Survey findings show that 68 percent of Americans are starting the home search on their own, with 45 percent using a computer or laptop as the first step and thirteen percent using their mobile device. 11 percent of Americans would first check their local listings in a newspaper or magazine.

While Americans are more independent during the initial steps of the home search, Chase research found that homebuyers still rely on the pros. In fact, roughly three quarters of Americans want to meet with a mortgage professional as they consider financing options and also feel that a realtor is essential.

With more options and endless information at the consumer’s fingertips, it’s changing the way people look at major purchase decisions. While homebuyers are using technology to find their next home, more than 70 percent still rely heavily on a mortgage professional.

Sean Grzebin

head of retail mortgage banking for Chase

Separately, Chase's survey shows that Americans are optimistic about the value of their home, with 66 percent of homeowners expecting their home’s value to increase over the next five years. Among homeowners, 38 percent have used or are considering using a Home Equity Line of Credit in the next five years, with the majority (58 percent) putting it towards home improvements

About the Survey

This report presents the findings of an online survey among a nationally representative sample of 1,014 adults (18 years old and older) living in the continental United States, with an oversample to obtain 100 respondents in the following cities: Dallas, Miami, San Francisco, Sacramento, Chicago, Columbus, Phoenix, Tampa, San Diego and Seattle. The total sample was 1,852 respondents.

homebuyers' outlook


With the rise of digital and technology and the ‘always-on’ mentality, home buying trends are shifting. Chase’s Insights Survey, From the Mind of the Modern Homebuyer shows that a majority of homebuyers don’t plan to stay in their homes long-term. Digital is also changing the way Americans search for homes with more and more people taking a do-it-yourself (DIY) approach.

'Fear of missing out' is changing homebuyers' outlook

72% of homebuyers don’t plan to stay in their home for the long-term

What does owning a home mean to Americans?

1. A place to raise my family

2. An investment

3. Reaching a life milestone

Technology is transforming the search

63% start the home search on their own

53% turn to digital devices to conduct their search

...But Some Things are Better Left to the Experts

73% want to meet with a mortgage professional to discuss their financing options

77% think a real estate agent is an essential part of the process

HomeOwners Are Optimistic About Value

66% think the value of their home will increase over the next 5 years with nearly 40% planning to use a Home Equity Line of Credit (HELOC)

58% said they’d use the HELOC for home improvements

The Top 4 things Americans are saving for:

Buying a home

Emergency fund



81% think the right age to start saving for a home is in your 20s

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All home lending products are subject to credit and property approval. Rates, program terms and conditions are subject to change without notice. Not all products are available in all states or for all amounts. Other restrictions and limitations apply. Rates and payments shown are examples only. Ask us about current rates and terms. Home lending products offered by JPMorgan Chase Bank, N.A.

Sources: Copyright 2016 JPMorgan Chase & Co.

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.4 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. The firm uses its global resources, expertise, insights and scale to address some of the most urgent challenges facing communities around the world including the need for increased economic opportunity. Information about JPMorgan Chase & Co. is available at