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Claudia Romo Edelman
The power of a global community
For Claudia Romo Edelman, service is a global affair. Starting as a diplomat in her home country of Mexico, Claudia has served as a first correspondent and worked for the World Economic Forum for 10 years. She is currently Special Adviser to the United Nations, working with Ariana Huffington on Thrive Hispanic, and spoke with Women on the Move about changing the narrative for Hispanic communities, bringing Hispanics together to leverage their power in her foundation We Are All Human.
“We’re forgetting that we all belong to the same human family. It’s all about having this conversation through content, through community of precisely that. That we are all human,” says Claudia.
Uniting the Hispanic community
In America, there’s a label of Hispanic or Latino/Latina, but it’s something Claudia believes Hispanics have not used to their advantage.
Claudia’s passion and dedication to her community have led her to create her foundation We Are All Human.
In her work with the World Economic Forum and the Hispanic Star Alliance, Claudia sees the future as one where Hispanics and Hispanic leaders are unified. “We’re going to launch a symbol for Hispanics to unify and in a year, we will see this symbol in the windows of corporate America during Hispanic Heritage Month.”
Her plans include working with the 150 companies that have signed the Hispanic Promise and launching the podcast Global Goalscast to celebrate the positivity and progress of the Hispanic community.
Global action starts with you
After experiencing a massive earthquake as a teenager in Mexico City and rescuing a young girl during the relief aid, Claudia learned to accept what her family called “her loudness” and use her voice in the service of others.
In this episode, Claudia talks about the importance of coming together as a global community, learning from others through open dialogue, and promoting the power of the Hispanic community. Listen to the full episode and learn how fierce global advocate is changing perceptions one conversation at a time.
Claudia Romo Ed...: Hispanics generate 2.3 trillion dollars, that's the size of the economy. If Hispanics would be a standalone economy we'd be the eighth largest nation in the world. It's huge and not only that, that will continue to happen because we're not only a lot of people, but we're super young.
Sam Saperstein: Welcome to the Women on the Move podcast from JP Morgan Chase. I'm Sam Saperstein. Women on the Move is a global initiative designed to empower female employees, clients, and consumers to build their careers, grow their businesses, and improve their financial health. Each episode will feature successful and inspiring women who are breaking the mold. They're sharing their career journeys and leadership lessons, talking about their professional and personal goals, and making a difference in the lives of others. This season, I'm taking you to the world economic forum in Davos, Switzerland, where I caught up with many of the women who inspire me every day.
Sam Saperstein: Today's guest has 25 years of experience driving social change. Claudia Romo Edelman is the founder of We Are All Human and as a thought leader on the Hispanic community and its role in the economy. She was the head of public relations at the world economic forum and has served as a special advisor to UNICEF and the United Nations. In this episode, Claudia talks about the role that Hispanics play in the U.S. and the challenges they face. I'm excited to share my conversation with Claudia and hope you enjoy it.
Sam Saperstein: So Claudia, thank you so much for joining us, for this Women on the Move podcast. We really appreciate your being here. So you had a very impressive career in a variety of prominent nonprofits, charity organizations, intergovernmental organizations like the World Economic Forum where we are now, the U.N., And UNICEF. Tell me about your journey and your career.
Claudia Romo Ed...: First of all, thank you so much for having me. It's such an honor to be able to talk to you and I love actually that you have Woman on the Move. I love that topic. The theme and the name inspires me, as action and these results it is what we do, we move, and we achieve, and we move again. We just have to hold hands tighter until we move together. I started my career as a diplomat as a fact. I was the youngest member of the Foreign Affairs Service for Mexico when I was placed in a number of positions in Europe particularly. Then from there I got bored and I thought... I realized very quickly that government was not an area where I could be permanently, but I learned that partnering with governments was going to be very, very important. So I started as a diplomat, moved on to be a first correspondent.
Claudia Romo Ed...: I was a journalist and I think that, that's essential for anyone that wants to actually understand global affairs, to be able to report on them in a way that makes sense, to connect the dots. Then from there, straight on into global and multilateral affairs. So started working for the World Economic Forum for 10 years. Fascinating time, started bringing partnerships, started bringing not for profit onboard to the World Economic Forum, and celebrities, and getting more actors into the equation. From there I moved into more humanitarian affairs, the United Nations, Refugee Agency, the Global Fund to Fight AIDS, tuberculosis, and malaria, where I was part of the launch of Product Red. And so always on the marketing side of social causes. Those were 25 years until I moved to America five years ago where I learned that I was a Hispanic. I never knew that I was a Hispanic. I always... I grew up-
Sam Saperstein: You didn't feel [crosstalk 00:03:37].
Claudia Romo Ed...: I grew up being a happy Mexican, it's only when you move to America that they use this label. I was a Hispanic working for the Secretary General when we launched the sustainable development goals and I was in charge of communication and advocacy for that, working for UNICEF. That's where I started understanding the next big wave will be about diversity, equity & inclusion.
Sam Saperstein: What do you think it was about the U.S. culture that made that so apparent to you, that made it feel so different to you?
Claudia Romo Ed...: It's just that in America there's this label called Hispanics or Latino or Latina, which is something that you normally don't use in your country or where you live abroad. I think that, that packaging, if you want, it's something that Hispanics themselves have not used to their advantage. So we're never born Hispanics, but when you move to America, you become one. So let's use it to our advantage, and let's get together, and let's utilize that sense to become a community, to exercise the full power that the Hispanic community has in America that has not realized its own value and its own power.
Sam Saperstein: And talk more about that because you've written extensively about the power that the Hispanic community does have. I want to read a little bit about some of your own words. So you've said we are doctors, CEOs, astronauts, academics, lawyers, and entrepreneurs. And by 2020 nearly a quarter of the U.S. economy will benefit from our contributions. We are more than those people who perform jobs no one else wants. We have 1.7 trillion of annual purchasing power. That is amazing.
Claudia Romo Ed...: Yeah, it's just crazy. Once again, when I moved to America, I was very happy to be part of these group Hispanics because after living in Australia and Germany, places where I felt really like a minority. I felt this is amazing. I'm going to be part of the majority, I'm going to be part of those 60,000,000 people, 18% of the population, 12% of the GDP. Hispanics generate 2.3 trillion dollars. That's the size of the economy. If Hispanics would be a standalone economy we'd be the eighth largest nation in the world.
Sam Saperstein: That's huge.
Claudia Romo Ed...: It's huge and not only that, that will continue to happen because we're not only a lot of people, but we're super young. Hispanics are 29 years old in average, that's six years younger than the rest of America. Latinas, 26 years old. We look young because we're young, but the most important data that I want you to remember is the most common age. The most common age for Hispanics is 11 years old. The most common age for non-Hispanics, 58.
Sam Saperstein: That is remarkable.
Claudia Romo Ed...: So when I learned that, I was like, this is crazy. We're the future.
Sam Saperstein: Right.
Claudia Romo Ed...: Seriously, literally, we're going to be paying the social security, the Medicare, the taxes, the people that are going to be using your credit cards in the future. This is a community that is massive but thinks small and it's powerful but actually is seen as weak. So I started realizing that we don't have a problem problem, we just have a perception problem. We have a reverse marketing issue because Hispanics are generating like crazy, and producing, and are the future of the middle class of America. But there are issues that they have not seen we're underrepresented, we're misrepresented, and undervalued. And if I may, I want to share with you the three insights that I learned over the years that I started looking at that data. The first most important data point is that Hispanics are fragmented. So there are not a community. The Cubans don't talk to the Mexican, don't talk to the Venezuelans, don't talk to that. And because of that fragmentation, they think small. So it's even worse. So because of that, there is a sense of blindness.
Claudia Romo Ed...: The second most important thing is that they are blind about their own power. 77% of Hispanics have no idea of the data that I just shared with you. If you ask any Hispanic, do you know that Latinas create six times faster than any other group in America? Small businesses, they might not know, but we need them to know. The other thing is that Hispanics don't feel they can be themselves at the workplace. So if you are Jorge, you pretend to be George, and if you are Maria, you actually tried to become as American as you can so that you can blend in. That is a massive problem, not only for Hispanics but also for corporate America.
Sam Saperstein: Right.
Claudia Romo Ed...: Because in a time in which unemployment is so low, Hispanic so young, migration so controlled, the talent war will be incredible, and if you're not able to attract talent, if you're not able to retain talent, you're going to have a problem. It's a burden for Hispanic because they don't bring their best selves to work. They don't bring their hardworking, aspirational, loud, optimistic selves to work. They leave it at home and they bring someone that they don't even know to work. So that's what inspired me to create We Are All Human, which is an organization devoted to advance diversity, equity & inclusion in order to achieve equity.
Sam Saperstein: Each one of those facts are remarkable but taken together and your point that even the Hispanic community isn't aware of some of those things. Where do you start? How do you start educating the community before even going outside?
Claudia Romo Ed...: Well, what I started looking at is what are the assets that we have? What are the gaps that we have? I work and I bring value. And where I realized is having had 25 years of experience as a global international experience person. I've seen communities thrive with half of what the Hispanic community has, but it all starts with being united, so that's what I did. Started calling Hispanics to be united, being united and having a shared agenda about what matters for us, what we want to do. I have to admit Latinas and women are the driving seat of having that unification that is underway.
Claudia Romo Ed...: Pretty much like the other communities that you and I have seen, for example, the Chinese and the Japanese, they cannot have more historical differences. Nevertheless, when they need to have a shared agenda and advocate for themselves, they are Asian society and they go for scholarships, entry to universities, et cetera. In the same way Hispanics have to have a shared agenda about what they want. So we've gathered the community, the leaders responded, and we came up with the three points of our shared agenda that people say like, yeah, that's it. If we manage to do these three things, this is going to be transformational for our future.
Claudia Romo Ed...: And those are education number one. So having scholarship mentorships, internships, the number two is financial empowerment. Latinos want wealth, they want to access money, but they don't know how to do it, so financial literacy is key. And the other one is access to capital. We are entrepreneurs by definition. We start a little kitchen here. We start a little business on the right, particularly Latinas, 50% of all the entrepreneurs in America, of Hispanics, are Latinas.
Sam Saperstein: That's amazing.
Claudia Romo Ed...: But they don't have access to capital to scale up. So they stay on two to three employees, and that's where the issue is. The third and last point of this agenda, which is the one that we're taking action on, is a change of perception. We're fed up of being invisible. We're tired of being seen negatively. We are astronauts, we are academics, we are entrepreneurs. We're not criminals, we're not takers. We are makers. And we want to be seen, heard and valued because America is made of stars and Hispanics are one of them.
Sam Saperstein: That's great. So go back to when you were younger. I understand you had a very personal tragedy. You were in an earthquake in Mexico, and I'd love for you to tell us that story, and tell us how that really impacted you, and led you to do what you do today.
Claudia Romo Ed...: I think that everybody has one story that you can go back to that defines who you are and what you do in the future, and that's mine. When I was a teenager, there was a massive set of earthquakes in Mexico City and so pretty much entire city collapsed. It was the hardest, longest natural catastrophe that Mexico ever experienced. And so everyone went into the streets, first of all for safety, but then to volunteer, to try to find your family, to try to find your friends.
Claudia Romo Ed...: I was a teenager and the only teenager among these group of volunteers that were sweeping the streets, trying to see whether there were people on under, trapped under buildings. So I was walking and I had the feeling that I heard a voice, but I was not really sure about it. And people were walking and walking. We had so many streets to cover and nevertheless there was something in my gut that pushed me to scream out loud, my lungs, like "Stop! Stop!" So I started actually just shouting and people started turning back and looking at me and I couldn't stop shouting and shouting and louder and louder, "Come back! Come back! Come back!" Until I got like 20 people on by then, whether they were doubting me or not, we were able to hear that there was someone trapped there.
Claudia Romo Ed...: After hours of pushing that big wall we were able to push it, and move it, and move it until there was these moments in which the lights started coming in and I saw the eyes, dusty eyes of this little girl, six year old.
Sam Saperstein: Oh, my goodness.
Claudia Romo Ed...: Who looked at me and said like, "You caught me, right?"
Sam Saperstein: Shivers.
Claudia Romo Ed...: And that was the first ever time in my life, in my entire life where I felt useful and that I had that feeling that I wanted to feel that again and again. But also it was the first time that I realized, my entire life, my father and everybody complained that I was too loud. Oh my God, you are so loud, you're so loud.
Sam Saperstein: [crosstalk] Look what good use you put it to.
Claudia Romo Ed...: That makes sense. I was like, that's it. This is it. I shouldn't actually quiet who I am. I should just use who I am and do the things that I can do, which is bring attention to things that people maybe wouldn't know and wouldn't notice. When I saw that girl hug her mom, I felt, yes, this is it. I want to keep on shouting.
Sam Saperstein: That's unbelievable.
Claudia Romo Ed...: I want to keep on being loud.
Sam Saperstein: Right.
Claudia Romo Ed...: So that I can do that again and again.
Sam Saperstein: That is remarkable. I mean what a story. You literally saved a life, a young life and everything you're doing now seems to be so similar. You are pushing walls to save people or to make sure that they [crosstalk 00:13:34].
Claudia Romo Ed...: By being very loud, which is how I am.
Sam Saperstein: That sounds good to me. So let's talk about We Are All Human.
Claudia Romo Ed...: Yes.
Sam Saperstein: And what your specific goals are for this. You've talked about other goals and bringing the community together, but outline again, what the specific goals are now for this group.
Claudia Romo Ed...: We Are All Human, is a very young organization set up in America less than two years ago and we couldn't be more proud about the progress that we have made. Not only the 150 companies that have signed the Hispanic promise for Hispanics, and we're aiming, we actually took it to the Fortune 500. Maybe not next year, but in the next two years we want to be able to incite collective action be by creating content. We have a podcast called the Global Goals Cast that talks about the stories of the champions making a difference and celebrating the progress we're making because we're bombarded by negative news. But at the end of the day, there's a great deal of hope and a great deal of leaders and champions making a difference.
Claudia Romo Ed...: We have to celebrate that we're pushing the needle, maybe not enough, but everybody wants to be in the winning team and we have to inspire young people to come and join us. So we create content, we create community, we come on events like this to kick off events with optimism, getting networks of support so that people know that they are not alone. So through content, through community, we're incentivizing collective action. On the Hispanic front, we want to get to 10,000,000 Hispanics by this year that they know that they are Hispanic stars, that they see this campaign, that they wear the tee shirt. We want to have 100 companies in America activating the Hispanic star during Hispanic Heritage Month and we want to get a group of over 10,000 young ambassadors, Hispanic ambassadors that are going to speak about the beauty of Hispanics in America.
Sam Saperstein: And go out to their communities and do this wherever they can.
Claudia Romo Ed...: And go out to their communities, there you go.
Sam Saperstein: Now We Are All Human is a really interesting name. How did you come to that? What does that mean to you?
Claudia Romo Ed...: We are making progress in the world. There's no doubt that the numbers, the macro data indicates that everything is getting better. We have every time more access to electricity, every time more access to a location, vaccination. Everything is pointing towards, maybe not as fast as we want, but we are in the right trajectory. Nevertheless, there are two things that really concern me and one of them is climate change because that might be irreversible, but the other one is that we're forgetting that we belong to the same human family and because technology with algorithms bubbles you and puts you into just getting the information that you want to hear and just putting yourself into that every time, smaller circle of information.
Claudia Romo Ed...: Then when you come out of that bubble, you're like, wow, who is that other? And that growing sense of the otherness is the only thing that could actually derail the progress that we're making as humanity. Because you might say that other doesn't have the right for education, that other shouldn't be in the same place that I am. That has an incredible risk of actually getting to places where we are right now with Brexit, with nationalism, with populism, with people that are extremely upset because we have forgotten that we do belong to the same human family. That if there would be an earthquake, the way that I saw it, it wouldn't make any difference, whether you're rich, or poor, or Republican, or Democrat.
Sam Saperstein: Because you're all out there trying to help.
Claudia Romo Ed...: Whether... There you go. No, no, no, it will take us all.
Sam Saperstein: Yes, yes.
Claudia Romo Ed...: It makes no difference, because when you're born you don't see those labels. So we have to create that muscle, train that muscle of remembering that we're part of the same human families.
Sam Saperstein: Right.
Claudia Romo Ed...: If you're not used to actually having a conversation with someone that doesn't believe what you are, you're missing an opportunity to train that muscle. So it's all about having that sense through content, community, and else that we're doing to try to remind those precisely of that, that we are all human.
Sam Saperstein: So what do you think people can do literally today and tomorrow to take action on this? How can we get out of our bubble? How can we gain proximity to other people not like us? What do you think people can do every day, no matter who they are?
Claudia Romo Ed...: First of all, just a campaign towards eliminating racism, and discrimination, and xenophobia, literally. The same way my first ever campaign was tobacco, and I remember that everyone in my family and my friend said like, "There's never going to be a world in which tobacco will be banned or socially unacceptable." It was so cool and so aspirational. Throughout the years we made it.
Sam Saperstein: It really changed.
Claudia Romo Ed...: It's legally forbidden. It's socially uncool and individually you feel bad about it. The same truth, would be the trajectory for racism and discrimination. We should actually be open about it and understand that respect is a higher value than honesty when it comes to actually offending someone else that we have to push the needle from tolerance to acceptance. We're too bright in this world to say like I tolerate you and that's enough. We should be accepting of people. And so what you could do is actually be open when someone is saying something that you don't agree, and as opposed to actually being rejecting, living in that tension, tension is super healthy. When it goes to dialogue.
Claudia Romo Ed...: We should actually be able to have those dialogues where you're uncomfortable in the way so that we don't go into the extreme, which is what's happening with the political narrative right now. So we have to come to the center, we have to listen to someone else's opinion and actually surprise yourself by going to places where you don't normally go.
Sam Saperstein: Yeah. And then like what you said about living with someone else's opinion, you might not like it, you don't have to like it, but you have to have the same respect for them that you would for other people, and hopefully through that dialogue come to some other ground, [crosstalk 00:00:19:07].
Claudia Romo Ed...: Absolutely, absolutely.
Sam Saperstein: So tell us about when you were starting this organization, as many women do, starting a new company and organization, who helped you at an early stage or gave you a piece of advice that you really hang onto today?
Claudia Romo Ed...: Many I would say, but my mother, who is my biggest hero and mentor, she always told me that women had it harder but had it better, so you have to be an [foreign language 00:19:30] 00:19:30] and you had to be a [terrero] and that meant that you had to learn how to juggle because we will juggle, so juggle gracefully. From the beginning be sure about that. Don't even question it, but be sure, and learn how to juggle properly. The other one is never let any bull take you, but just let things pass. Don't take anything personally. Anything that can come can go. So when you don't engage in things, when someone is actually being sexist or didn't allow me to be anything I would like, "Probably it's his problem. Probably has the constipation." Probably something like that. My boss is constipated or something.
Sam Saperstein: A lot, a lot of the time. That's great. I mean that is very powerful. Do you teach that now to others around you the people you mentor?
Claudia Romo Ed...: Well, my daughter for example. I think that she's the one person that I would like to see feeling proud, and empowered, and being able to use so much of what we have learned and we have gained as women, which is be able to self advocate, be able to hang with each other. My grandmother used to say that there is a special place in heaven for women that support each other.
Sam Saperstein: Oh, I love that.
Claudia Romo Ed...: So I hope that, my daughter and other kids in that generation will learn that and hold hands, and break the glass together.
Sam Saperstein: So I want to talk a little bit about your partnership with Arianna Huffington's organization Thrive Global. So you're her editor at large and you're launching Thrive Hispanics. So what will that work do to help you further tell the story?
Claudia Romo Ed...: Arianna is the greatest. I love Arianna and anyone that has the blessing of surrounding her, and being blessed by her mentorship, knows what I'm saying. Like she is the most [crosstalk 00:21:05].
Sam Saperstein: She really jumps off the page, so to speak.
Claudia Romo Ed...: Yeah and she's the most generous person with her time, with her saying it as it is, she would be the person that says you have something in between your teeth or you know? She's that person that's not going to let you fail. She doesn't set her people up for failure. So when she started Thrive and she started talking about how important it is for us to be able to disconnect and actually choose to go back to being human and not only a working machine-
Sam Saperstein: Like robots, right.
Claudia Romo Ed...: Because we're burning out and that is the case of Latinas. Latinas works so, so hard. 86% of every single job in America has been created since the Great Recession has been created by Hispanics, 50% of those by Latinas. That means that probably is, you're going to have two to three jobs in order to actually keep it up. So you have your job, probably you have another one, and then on the Sundays you have a side entrepreneurial thing.
Sam Saperstein: Right.
Claudia Romo Ed...: The problem is that we're exhausted and we're burning out [crosstalk 00:22:04]. That is popping up-
Sam Saperstein: Not to mention with families, and community, and everything else.
Claudia Romo Ed...: Yes, and particularly for our community, like Hispanics that cares so much about family and friends, not being able to connect really rips you apart. So when Arianna said, let's bring this platform for Hispanics, I was like, this is so necessary because they need role models. They need to see how other people do it. They need to know, you give permission to work a tiny less, ask for a raise better than working more, raise your voice so that you can rest a tiny bit more, so that you can learn to meditate, so that you can exercise, so that you can eat better. So that you can actually share the stories with other women, so that we can as a collective be better off.
Claudia Romo Ed...: We have incredible cases in Colorado, 40% of all the foster kids are Hispanics because their mothers are actually falling to substance abuse because of depression. So we have to catch these Latinas before they cross the line and we have to help them thrive because that's what we want. We want to thrive and we want to shine.
Sam Saperstein: Of course. Of course, and look at that big family impact when you don't. And so what are the specific things you are advocating when it comes to self care and just being smarter about how you work?
Claudia Romo Ed...: So one of them is to be able to negotiate. So every time I tell this to young Latinas, it's like, when someone tells you that you're Latina and you shouldn't be here, tell them you're welcome for the 12% of your check that you get every month, because that's us. We're contributing 12% of the GDP. There's absolutely a lot of power on data when you can own it, when you know your value. So by knowing your data and then knowing how to talk about it, knowing how to negotiate, then you're going to be in a position to be able to speak. So we're giving a lot of training on what we call executive presence, but in reality it's about public communication. It's about the brand called you. It's about networking for purpose, networking with pleasure so that we can be in the room where it happens, and we feel that we're valuable. The self care comes from a self-worth, and so I think that data has a lot to do with that. And that's why I'm super excited about launching this campaign, the Hispanic Star that will be followed by an education campaign on data.
Claudia Romo Ed...: And again, the best of all is that we're all Hispanics doing it together. So I'm super excited [crosstalk 00:24:32].
Sam Saperstein: About the company.
Claudia Romo Ed...: About the ripple effect that this will have.
Sam Saperstein: That is great.
Claudia Romo Ed...: Yeah, and also bringing on corporate America.
Sam Saperstein: Yes. Yes.
Claudia Romo Ed...: That's our best friend.
Sam Saperstein: Yes.
Claudia Romo Ed...: That's it. Corporate America is our best friend and we trust you, we love you, but we want you in as well.
Sam Saperstein: There's a huge need there and I think a huge desire to make sure that the community is well integrated. Absolutely.
Claudia Romo Ed...: Hispanics are loyal. There's a stat that I love, which is first job, Hispanics last 41 to 45 months longer than non-Hispanics because that's who we are.
Sam Saperstein: That is very meaningful.
Claudia Romo Ed...: Exactly. Okay, go not only to Yale and to Harvard. When you're hiring go recruiting. Go to the University of Texas, go to Miami.
Sam Saperstein: Absolutely.
Claudia Romo Ed...: Go to Chicago, go to those places because we're loyal, not only loyal employees, but also loyal consumers.
Sam Saperstein: Right.
Claudia Romo Ed...: 82% of Hispanics are saying that they would actually favor a brand if they would actually explain, like be explicit and be investing in the community that they are operating.
Sam Saperstein: And what underlying messages do you think are the ones that the Hispanic community would most listen to and care about?
Claudia Romo Ed...: The most important pain point is that we're invisible, so that we're not seen, if there would be a company that says, I see you, I care for you, I'll invest on you, I'll give you an internship, I'll give you a mentorship. They're like, I'll give you access to credit, even though you don't have a credit history, I'll train you on financial literacy. I invest in your community. We're all hard workers. We just need opportunities and someone to see us and be explicit about saying, I am a Hispanic friendly company. I care about the Hispanic community. I'll invest in you. I think you are stars.
Sam Saperstein: That's so powerful, and I think it will go a long way, to your point. What progress or changes are you most excited about that you see today?
Claudia Romo Ed...: Oh my God, yes. The world is browner, more feminine, and with a bigger heart for sure, and that the world is celebrating it. So when I started launching the sustainable development goals and working on humanitarian issues, like on CSR, I used to be in the corner room where no one would come and there will be like the three people working in the space that actually would go to those sessions, we're totally mainstream. We managed to actually move from the little corner to the big thing. It's almost like the tortilla factor, you know that theory.
Sam Saperstein: Tell me, no.
Claudia Romo Ed...: Oh I love that. It's an economic way of describing how a product makes it to mainstream.
Sam Saperstein: Right.
Claudia Romo Ed...: So tortillas used to be on the last aisle in the supermarket, like the Mexican corner, or the exotic food corner, whatever it is. But now it moved to actually to be on the mainstream in the main aisle next to the bread. And so there's two reasons why something travels so much in a supermarket. One is because consumer demand. So people are using tortillas for wraps, for tacos for this, for that, for snacks. It's healthy, it's whatever. So consumers are pushing the tortilla to fly, but also the owner of the store decides to move one product to the other. And I think that, that's actually what's happening with sustainability and purpose, that there's the two things consumers are buying with their beliefs, voting with their hearts. Millennials are actually going to be aligned with companies that matches their values and they want to be on the organic side.
Claudia Romo Ed...: They want to be on the grain side, they want to be on the don't do evil side, but also at the same time that the decision makers of the world took a decision to do this. So that's actually what's happened with... Like my greatest thing that I'm excited about is, we made it mainstream on sustainability.
Sam Saperstein: I love that.
Claudia Romo Ed...: It rocks to see everybody in Davos wearing the pin and celebrating here.
Sam Saperstein: It's a theme this year.
Claudia Romo Ed...: It's a theme.
Sam Saperstein: It couldn't be bigger.
Claudia Romo Ed...: Watch out, the next thing will be diversity, equity & inclusion, the next train. Let this mainstream go, but the next one is diversity, equity & inclusion, you'll see.
Sam Saperstein: Well, we've been talking about that, it seems for a few years on the side. Here we are at the equality lounge and it's outside the official Congress, but I think we're all moving closer in that direction.
Claudia Romo Ed...: Women have led the way for the diversity, but the world is already pretty diverse. You know, like look around. We're already pretty diverse, what have to do now, is to make it more inclusive so that we can all bring our best selves to whatever we're doing, and so can achieve equity. I just want to thank you so, so much and I would like to invite you, your podcast, and your company to join this Hispanic journey. This is going to be a historic movement-
Sam Saperstein: Thank you.
Claudia Romo Ed...: That will give birth to a community that not only deserves it, but is the future and the growth for America.
Sam Saperstein: Well, thank you. JP Morgan Chase would love to partner with you.
Claudia Romo Ed...: Fantastic.
Sam Saperstein: I appreciate that. [crosstalk 00:28:59].
Claudia Romo Ed...: Thank you so much. Great.
Sam Saperstein: Thanks to Claudia for sitting down to talk through the mission of We Are All Human. It was fascinating to hear her insights and hear the story of how she launched the organization. Thank you for joining us today. The mission of Women on the Move is to help women in their professional and personal lives. Our goal is to introduce you to people with great ideas, inspiring stories, and a passion to make a difference. If you enjoyed this episode, please rate, review, and subscribe so you won't miss any others. Thank you to our partners at the Female Quotient at Magnet Media for helping us tell these stories for JP Morgan Chase's Women on the Move, I'm Sam Saperstein.