Chase and ESSENCE Expand Economic Opportunities for Black Women with Launch of Currency Conversations Campaign
The collaboration aims to ignite ongoing dialogue with more than 20,000 black women on how to achieve financial success.
Chase and ESSENCE today announced the launch of Currency Conversations, a new campaign created to help black women across America achieve financial success. This campaign, which is an early example of Chase’s recently-announced Advancing Black Pathways commitment, will foster local communities of black women to inspire each other and provide digital access to a national network of experts and coaches helping with education, inspiration and vital solutions that support their financial goals.
“Black women are often the CFOs of their households, and as a result, play a crucial role in the financial well-being of both their families, and the black community at large,” said Thasunda Brown Duckett, CEO of Chase Consumer Banking and Executive Sponsor of Advancing Black Pathways.“Through Currency Conversations, we’re engaging black women in a discussion about what it takes to achieve financial security, while providing encouragement and actionable steps they can take to ensure they’re on a path to long-term financial freedom.”
Women who join the movement can access digital resources and a national network of experts that will help them stay on track with their financial goals. The initiative will also include live engagement at the ESSENCE Festival in New Orleans and original content on Essence.com and across ESSENCE social platforms —all of which encourage women to join the national challenge toward smart saving, spending and investment strategies.
The Currency Conversations campaign will encourage women to have a day out with ESSENCE and Chase to connect with each other and engage in dialogue with experts about what it takes to achieve their personal financial goals. Women will have the opportunity to relax with each other and be challenged to pledge their personal commitment to savings, debt reduction and investment goals.
Although women everywhere will have the opportunity to digitally engage with Currency Conversations, Chase will host in-person events in five U.S. cities starting next month: Atlanta, April 13; Oakland, April 27; Washington, D.C., May 4; Detroit, May 18; and New York City, June 8.
“We are proud to join forces with Chase in its commitment to serving black women and championing economic inclusion and wealth creation,” said Michelle Ebanks, CEO of ESSENCE Communications Inc. “We know that 80% of black American households rely solely on a black woman’s income1 , so our Currency Conversations campaign will not only inform women as leaders but will position more than 20,000 families in communities nationwide for prosperity and success.”
Overall, the program is designed to bring together a community of women who are committed to lifting each other up and collectively saving toward personal goals such as homeownership, college funds, rainy day funds, retirement or even dream vacations.
For more information about Currency Conversations, visit www.Essence.com/CurrencyConversations.