Increasing access to healthy, affordable produce.
There’s a locally grown incentive program in Seattle that’s not only giving families access to healthier food, it's providing the farms growing the food a much-needed boost to their earnings.
The Fresh Bucks program, a partnership between the City of Seattle, the Washington State Farmers Market Association, and participating farmers markets launched in seven Seattle farmers markets in 2012, with the help of a $60,000 grant from JPMorgan Chase Foundation. The program works by matching Supplemental Nutrition Assistance Program (SNAP) card values dollar-for-dollar, up to $10 per cardholder in each market, every day. The extra funds allow low-income shoppers to buy twice as many fruits and vegetables with their limited food dollars. In addition to helping shoppers, participating markets saw an 86% increase in SNAP transactions in the first year of the program—helping to organically grow the local economy. In fact, the USDA estimates that every $1 of SNAP food stamp benefits results in $1.79 in economic stimulus.