THE WAY FORWARD > > >

At JPMorgan Chase (NYSE: JPM), we do our best to manage and operate our company with a consistent set of business principles and core values. First and foremost, this means always trying to do the right thing. It means continuing to focus on maintaining a "Fortress Balance Sheet", strong capital ratios, and strong credit ratings. It means being willing to sacrifice short-term growth for long-term opportunity. During these turbulent times, this approach is vital.

As we move forward, we believe that shareholders will benefit as we do the right thing by our customers and the communities we serve.

• We are a leading global financial services firm with assets of $2 trillion.
• We operate in more than 60 countries.
• We have more than 200,000 employees.
• We serve millions of U.S. consumers and many of the world's most prominent corporate, institutional and government clients.
• We are a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity.
• We are a component of the Dow Jones Industrial Average.